About Ravi
I started making thumbnails for my own gaming channel six years ago. The channel never took off. The thumbnails did: other creators kept asking who made them.
Now I design them full time for finance, science, travel, tech and DIY channels. Every idea starts as a pencil sketch, and every finished thumbnail gets checked at the size it shows up in a phone feed before I send it.
I work from Pune, India, with channels in 9 countries, so there is usually someone awake to answer when your upload is close.
Tools
Photoshop, a pen tablet and Figma
Turnaround
48 hours for one thumbnail
Languages
English and Hindi
Hours
Mon to Sat, 9am to 7pm India time
Creators
What channels say
“
Our finale did more views in two days than the previous five episodes together. The number on its own did the work.
AM
Arjun M.
Rune & Run, gaming
“
Version B won the test by a mile. We've used the jar and the yellow on every video since.
DO
Dana O.
Pocket Ledger, personal finance
“
Teachers started sharing it in class. The question in the thumbnail is the whole lesson in four words.
TB
Tom B.
Small Science, education
“
First video of ours that strangers sent to friends. The views on this one paid for the whole trip.
MJ
Mei & Jun
Two Bags East, travel
“
Our teardown videos finally get clicked by people who aren't already repair nerds.
LR
Lucia R.
Bench Notes, tech
“
The before and after says it all. Same footage, and the video has been our best ever for six months.
SK
Sarah K.
Brick by Brick, DIY