Old thumbnail
New thumbnail
Result
Click-through on this video over its first 14 days, old thumbnail against new.
The brief
Brick by Brick's renovation updates were frames of empty hallways with the episode number at the bottom.
Episode 3 had a twist they hadn't planned for: a sealed room behind the wall.
What changed
Lit the hidden room so it glows through the hole.
Put her reaction right at the edge of the opening.
Four words, set big, in the plain wall on the left.
Title options sent with it
We found a room
There was a room behind our wall
We knocked down a wall and found THIS
“
The before and after says it all. Same footage, and the video has been our best ever for six months.
SK
Sarah K.
Brick by Brick, DIY
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