Result
Click-through on this video over its first 14 days, against the channel’s average before.
The brief
Kettle Talk is a weekly two-host podcast. They wanted a thumbnail style that works for a full episode and its clips.
Their old covers were the same studio wide shot every week, so nothing told a scrolling viewer that this episode had a story worth hearing.
What changed
Picked the frame where both hosts lose it at the same time.
A yellow tag on the punchline so the clips feel like one series.
Title options sent with it
He said WHAT?
The story we almost cut
Our guest went too far
“
Our clips finally look like one show. People recognise the yellow tag before they read a word.
FA
Femi A.
Kettle Talk, podcast
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