Result
Click-through on this video over its first 14 days, against the channel’s average before.
The brief
A brand-new channel with no old thumbnails to fix. The finale needed to pay off 29 days of training videos.
Every daily episode used the same frame and a day number, so the last one had to feel like the end of a story, not just episode 30.
What changed
The finish tape, the arms, the light. Nothing else.
Day 30 in one line so it matches the 29 episodes before it.
Title options sent with it
Day 30
I trained for 30 days and ran a marathon
Day 30 (I didn't think I'd finish)
“
The finale thumbnail made the whole series worth binge-watching. New subscribers went back to day one.
PS
Priya S.
Long Set, running
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