Old thumbnail
New thumbnail
Result
Click-through on this video over its first 14 days, old thumbnail against new.
The brief
Rune & Run had a 40-episode survival series and every thumbnail was a webcam frame with the full video title written underneath. Viewers couldn't tell episode 12 from episode 37.
The goal for the Night 100 finale: make the number the hook and make the danger readable at phone size.
What changed
Dropped the title text. Two words and a number now carry it: Night 100.
Put the creator's reaction against the one thing he's reacting to, the eye in the cave.
Pushed the teal and amber apart so the eye still reads at 120 pixels wide.
Title options sent with it
Night 100 in the crystal caves
I survived 100 nights and found THIS
The 100th night was the worst one
“
Our finale did more views in two days than the previous five episodes together. The number on its own did the work.
AM
Arjun M.
Rune & Run, gaming
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