Old thumbnail
New thumbnail
Result
Click-through on this video over its first 14 days, old thumbnail against new.
The brief
Pocket Ledger's videos were good and the thumbnails were kitchen-table frames with long titles. The channel wanted a look that said money without stock-photo coins.
We tested three versions with YouTube's Test & compare.
What changed
Built the image around one prop: a jar of receipts, the whole month in one object.
Made $0 the biggest thing on screen and moved the rest of the title into the video title.
Gave the channel two colours, teal and butter yellow, to repeat on every upload.
Title options sent with it
I spent $0 for 30 days
A month of spending nothing
What a no-spend month really costs
“
Version B won the test by a mile. We've used the jar and the yellow on every video since.
DO
Dana O.
Pocket Ledger, personal finance
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