Old thumbnail
New thumbnail
Result
Click-through on this video over its first 14 days, old thumbnail against new.
The brief
Small Science filmed wide shots of a whole classroom lab. The experiment was a dot in the middle of the frame.
The video answers a simple question, so the thumbnail had to ask it.
What changed
Put the ice cube at the size of a microwave and the presenter right up against it.
Wrote the question, not the answer.
Cold blue everywhere, so the cracks in the ice are the brightest thing in the frame.
Title options sent with it
Why does ice float?
Ice shouldn't float. Here's why it does
The weird reason ice floats
“
Teachers started sharing it in class. The question in the thumbnail is the whole lesson in four words.
TB
Tom B.
Small Science, education
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