Old thumbnail
New thumbnail
Result
Click-through on this video over its first 14 days, old thumbnail against new.
The brief
Bench Notes posted overhead shots of tools on a mat. Great for the video, invisible in a feed.
The teardown found almost nothing inside a thin laptop. That was the story.
What changed
Opened the laptop towards the camera so the empty inside is the first thing you see.
Her face tells you it's a surprise before you read a word.
No brand on the device, so the thumbnail never ages.
Title options sent with it
This laptop is hollow?
I opened it and found nothing
Why is this laptop empty?
“
Our teardown videos finally get clicked by people who aren't already repair nerds.
LR
Lucia R.
Bench Notes, tech
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