Result
Click-through on this video over its first 14 days, against the channel’s average before.
The brief
Third Pan cooks big batch meals. This video makes five dinners in one divided pan.
The channel's thumbnails were close-ups of a single dish, which made a week of meals look like one plate. The pan itself is the promise.
What changed
Shot the pan from above at an angle so all five dishes show.
The chef's grin sells it; the yellow tag carries the promise.
Title options sent with it
One pan, five dinners
I made a week of dinners in one pan
5 dinners, 1 pan, 40 minutes
“
You could smell the pan from the thumbnail. Best-performing upload of the year for us.
MD
Marco D.
Third Pan, cooking
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